Mission

Embody a confident, stylish and independent core group of women who inspire each other. They value their connections to each other and their community, whilst supporting new trends along with creating their own. These women set the bar for friendships and style around their peers

Vision

Creating the “cherry girl” aesthetic of a casual/cool girl with big dreams that also aspires for comfort and class in her everyday life. This looks like an independent group of females who treasure their friendships and eclectic styles that make them individuals within a unit.